2015 was a big year in the stock photography industry. Significant new players jumped into the ring, established powerhouses made big changes, and the industry as a whole evolved very quickly. But the most exciting thing about all of the growth that happened in 2015 is that it isn’t likely to slow down in the upcoming year. If you want to make sure that you are staying up to date with the most important changes in the stock photo world, start by watching these three big agencies in 2016.
- Fotolia: Will it fold?
In 2015, Adobe bought Fotolia’s entire image library and repackaged it through their own, brand new stock agency. However, Adobe recognized that Fotolia had it’s own name brand recognition and devoted following, and the vendor has remained open for business. However, as Adobe continues to grow, it will be interesting to see if Fotolia’s library remains open. If Fotolia does fold, it will be one of the larger stock vendors to go “offline” in recent memory.
- Shutterstock: Will They Keep Innovating?
Last year, Shutterstock made some big changes of their own to stay out in front of the industry and keep their name in discussions of the most important vendors on the market. Shutterstock updated their licensing agreement and added unprecedented flexibility and support for such a large vendor. After making such a big move in 2015, it will be exciting to see if Shutterstock continues to innovate, and makes a niche for themselves as an industry leader in new ideas and products.
- Adobe Stock: Will They Keep Succeeding?
Adobe’s entry into the stock photo industry was one of the biggest events for stock photography in the past year, and so far they have been very successful in creating their own niche and marketing to Adobe’s existing user base. However, a big part of last year’s success could be attributed to novelty and existing brand name recognition, two factors which won’t translate into 2016 as well. As the year goes on, it will be interesting to see if Adobe remains as big and innovative as a player as they have been over the past 12 months.
What’s Coming Next for Cheap Stock Photography?
It’s may be too early to make big predictions for 2016 yet, but one thing is for sure. With so many big changes and so much growth in 2015, next year won’t be boring in the stock photo industry.